B intelligent hero

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Carefully Designed - Thoughtfully Executed

King & Partners designed and developed a microsite to house Bentley’s #IntelligentDetails documentary as a part of our ongoing collaboration with the brand. The film is the latest in a series of videos produced by Bentley and profiles Luc Donckerwolke, Director of Design, and SangYup Lee, Head of Exterior Design, as they elaborate the brand’s thoughtful and innovative design process. The entire film was shot on an iPhone 5s and edited using the vehicle’s built-in iPads: a testament to the Mulsanne’s seamless marriage of form and function.

To ensure that every element of the site was produced as carefully as the vehicle itself, King & Partners shot background images for the site that would handsomely showcase the vehicle’s stunning interior. This responsive site features an elegant black and white palette, clean typography, and social sharing capabilities – the type of polished, precise detail that Bentley is known for.