A New Chapter for an Historic Brand
Asprey has been a stately presence on London’s Bond Street for over two centuries, and is the very definition of a storied brand. They challenged King & Partners to refresh the site design and inject the site with the brand’s distinct personality. Our response was to articulate and create a rich experience interweaving product imagery with brand stories, told in the Asprey tone of voice, reflecting the sense of savoir-faire and appropriateness that we felt the brand embodies. Gifting is key to the brand—nobles from all around the world have been known to hand-pick their holiday tokens at Asprey—so we created a unique gift-finder with a witty diagnostic tool to guide you to the item that is “just right.” Another feature is The Atrium, a site section designed to show how Asprey products live in the modern home through editorial and lifestyle branded content.