Desirable Residences, Digital
Baccarat, known primarily for its fine crystal, has also created a small edition of ultra-luxury residences around the world. For the New York City property King & Partners were tasked to attract interest, raise awareness and offer a unique sales solution. We designed a stunning website that uses the language of luxury to communicate the opulence of these residences, inviting prospective clients to explore ”living brilliantly” through the browser. Sub navigation lets visitors explore the residence's midtown Manhattan surroundings and discover the history of Baccarat. To fully optimize the customer/salesperson interaction we partnered with Noe & Associates to develop Property Platform, a powerful iPad and touch-screen sales product.