Frequently described as the ”CFDA of perfume,” the Fragrance Foundation is the non-profit, educational arm of the international fragrance industry, and Fragrance.org is its digital home, a place where users can learn about perfumes and the business of fragrance. With so many diverse brands and products, it was a challenge for the site design to showcase the brands without competing with them. Our solution is elegant, minimal and chic. Top navigation guides users to the Foundation's award program and Hall of Fame, and to FFTV, a destination for fragrance video content of all kinds. How do you ”talk” about Fragrance without verbal descriptions? with imagery — Seeing Scents is the Fragrance Foundation's Tumblr is also accessible here, while the Intelligence menu tab houses the Knowledge Center, a fragrance directory and nose training information.