Joie hero

Joie 2x Joie 2x

Feminine, Effortless and Unexpected

For its launch phase, Joie was graced with a very unconventional site design concept from King & Partners. The brand is themed around a “Sunday girl” approach to style, so we created a site reminiscent of a Sunday newspaper read at a brunch table. The most distinctive feature is the angled layout and navigation, and the overall design treatment reflects an off-kilter, quirky worldview.