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Playful, Engaging, Sophisticated

...these are words that describe the jewelry brand Yael Sonia. The challenge was to create a digital environment that invoked the beautiful and original designs of the Brazilian-made jewelry. YaelSonia.com puts a spotlight on the jewelry and allows it to shine. The World of Yael Sonia section opens the doors to the designer’s imaginative universe, and the inspiration behind her work. The eCommerce features include shop by collection, category and a comprehensive gifting section, all powered by the Sellect eCommerce platform. The result is a site that marries fun with fancy, clever design with intelligent build, and sets the stage for future expansion.