Pioneering luxury travel company Abercrombie & Kent has revealed a complete brand overhaul. The refresh captures founder Geoffrey Kent’s spirit of adventure – a spirit that has driven A&K since its founding in 1962 – while embracing a beautifully elevated aesthetic designed for the discerning modern traveller. A new tagline, Life, Well-Travelled, speaks both to the idea that travel gives us our most precious memories, and that to travel with Abercrombie & Kent is always to travel well.
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