Pioneering luxury tour operator Abercrombie & Kent (A&K) has just unveiled a comprehensive revamp of its brand identity, blending its legacy of adventure with an elegant elevated aesthetic designed for the discerning modern traveler.
The refreshed identity pays homage to founder Geoffrey Kent’s original vision, which has guided A&K since its 1962 founding while redefining what it means to explore the world in style. The company’s new tagline, “Life, Well-Travelled”, reflects both the transformative nature of travel, wherein we create our most cherished memories, and the notion that traveling with A&K is always to travel in an unrivaled fashion.
