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TravelWeek: Abercrombie & Kent unveils fresh brand identity

Luxury travel pioneer Abercrombie & Kent (A&K) has undergone a complete brand transformation, blending its heritage of adventure with a refined aesthetic tailored to today’s discerning traveller.

The rebrand introduces a new tagline, Life, Well-Travelled, which encapsulates the company’s commitment to creating extraordinary travel experiences that leave a lasting impact.

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