“Imagine if an everyday task, like applying lip balm, was frustrating instead of soothing,” Aerin Glazer tells me during our video call. The 21-year-old brand founder is referring to 51 million Americans (herself included) diagnosed with arthritis, many of whom struggle every single day with chronic pain, limited mobility, and dexterity issues. The beauty market, as saturated as it is, still falls short when it comes to accessible products that are not only easy to use but also feel like a joy to apply. Within this white space, Tilt Beauty was born.
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