Sunrise to Sunset
A connected way of life like nothing else.
Between the bustle of West Hollywood and the casual cool of East LA, 5420 Sunset sets the scene for a new kind of LA lifestyle. Located on the iconic Sunset Boulevard, 5420 Sunset offers a covetable mix of culture, creative personality and classic Hollywood views, complete with a buzzy atmosphere and multidimensional design. Every detail is in step with the diverse needs, interests and desires of its vibrant community. King & Partners developed the strategy, positioning, naming, branding, collateral and signage for this timeless yet fresh LA residence—inspiring a connected way of life like nothing else.
A connected way of life like nothing else.
Between the bustle of West Hollywood and the casual cool of East LA, 5420 Sunset sets the scene for a new kind of LA lifestyle. Located on the iconic Sunset Boulevard, 5420 Sunset offers a covetable mix of culture, creative personality and classic Hollywood views, complete with a buzzy atmosphere and multidimensional design. Every detail is in step with the diverse needs, interests and desires of its vibrant community. King & Partners developed the strategy, positioning, naming, branding, collateral and signage for this timeless yet fresh LA residence—inspiring a connected way of life like nothing else.
- Brand Identity
- Collateral Design
