A Life Well-Travelled

A new vision for legendary travel brand Abercrombie & Kent.

Abercrombie & Kent, a global leader in luxury travel, sought to elevate its brand to reflect its unparalleled offerings and solidify its position as a pioneer in the industry. King & Partners was engaged to holistically redefine the brand’s strategy, positioning, identity, and digital presence. We launched the renewed brand with a campaign that captured the awe-inspiring, one-of-a-kind experiences Abercrombie & Kent delivers to its discerning guests.

The result was a revitalized brand ready to embark on its next journey—one that balances its storied legacy with a fresh, modern vision to captivate both loyal travelers and a new generation of adventurers.