The Art of Modern Craft
Always seeking the next best pour, Blue Bottle Coffee partnered with King & Partners to usher in a new chapter for this global leader in specialty coffee.
King & Partners collaborated closely with the Blue Bottle Coffee team to develop a fresh creative approach that embraces “Modern Craft” while creating a distinct yet harmonious look and feel across various product tiers through brand strategy, messaging, a refreshed visual identity, and a completely reimagined packaging design.
Rooted in the brand’s heritage of excellence while introducing something new to savor, our work with Blue Bottle Coffee is designed to connect with an ever-expanding community of coffee lovers—inviting all to experience the beauty of exceptional coffee.
Always seeking the next best pour, Blue Bottle Coffee partnered with King & Partners to usher in a new chapter for this global leader in specialty coffee.
King & Partners collaborated closely with the Blue Bottle Coffee team to develop a fresh creative approach that embraces “Modern Craft” while creating a distinct yet harmonious look and feel across various product tiers through brand strategy, messaging, a refreshed visual identity, and a completely reimagined packaging design.
Rooted in the brand’s heritage of excellence while introducing something new to savor, our work with Blue Bottle Coffee is designed to connect with an ever-expanding community of coffee lovers—inviting all to experience the beauty of exceptional coffee.
View the site
bluebottlecoffee.com/us/eng
- Brand Positioning & Strategy
- Brand Voice & Messaging
- Brand Identity Refresh
- Packaging Design
