A Beautiful Beginning

Clean Origin celebrates the artfulness and emotionality behind fine jewelry while driving the industry towards a sustainable and innovative future. These exclusively lab grown diamonds offer a new kind of heirloom to be treasured forever. Thoughtfully designed and ethically created, Clean Origin remains committed to you, to our future, and to the Earth.

King & Partners developed the strategy & branding for Clean Origin and brought the brand to life through packaging design, campaigns and art direction. We then began our digital design and UX work, creating a site that not only tells the story of Beautiful Beginnings, but also lets potential customers choose and explore the diamond of their dreams.