A First Step for Every Adventure.

Limelight engaged King & Partners to reset their strategy, positioning and brand identity—evolving the brand into a collection of hotels perfect for any journey.

By seamlessly combining alpine charm with a touch of urban energy, K&P sought to redefine the casual luxury category and position Limelight Hotels. With a new strategy, brand identity, collateral, web design, and content art direction, K&P repositioned Limelight as the ultimate home base in the places you want to explore most.