The New York Skyline and Beyond

Located in one of New York’s most exciting neighborhoods, Lyra offers a vibrant and social residential community for a youthful audience with elevated taste. Combining an ultra-convenient location with stunning Hudson River views and an enviable list of amenities, Lyra provides a hassle-free home to accommodate work, relaxation and play.

King & Partners developed the strategy, positioning, naming, branding, campaign, collateral and signage for these Midtown West residences inspired by views of the sparkling skyline of New York and beyond.