The Hotel That Made Soho Grand

Situated at the epicenter of white-hot cool, Soho Grand is a guidepost for creativity, travel, business and New York culture. It embodies the spirit of downtown, and since its opening, it has reenergized SoHo with elegance and glamor.

King & Partners is Soho Grand’s long-standing partner, constantly enhancing the brand and bringing it to life in new ways. Through strategy, identity, marketing, websites and art direction, we ensure the iconic home of the downtown creative and fashion scene continues its legacy—the hotel that made SoHo grand.