A Paradise State of Mind

Nestled along the pristine shores of Paradise Island, The Cove is a sanctuary of luxury and tranquility in the Bahamas.

King & Partners was engaged to rethink, rebrand and relaunch the The Cove, the most premium offering within Atlantis Resorts. Our objective was to create a story and identity that sets The Cove apart from both the broader property and its competitors.  The result is a distinctly confident, sophisticated brand that remains deeply connected to the lush, serene beauty of its surroundings.

King & Partners creative directed and produced a holistic advertising campaign that captures the feeling of pure relaxation and connection a stay at The Cove offers guests. Our team developed a comprehensive media plan and handles all media placement for the campaign across paid social, PPC, programmatic, print, and out of home.

Creative Direction: King & Partners
Director/Photographer: Terence Connors
DP: Tyler Pakstis
Production: Group Thrpy
Partner: Shellby Ross
EP: Min Soo Elle Kim
LP: Annalise Rowane
Set Design: Rebekka Fellah
Styling: Marine Braunschvig
Makeup Artist: Ai Yokomizo
Hair Stylist: Dylan Chalves
Talent: Andreea Diaconu, Jislain Duval
Post Producer: Joakim Carlsson
Editor: Tyler Finnie
Music: Pour Le Sport Recording Co.
Retouching: Heikki Aho
Color: Hamilton Boyce
Assistant Editor: Coco Mendez